The town of Witchcliffe was originally established to service the local timber industry but in recent times, has adapted to service surrounding rural areas as well as a small pocket of residential properties in the town area and three relatively new subdivisions west, north and east of town including the rapidly emerging Eco Village.

This hamlet is located nine kilometres south of Margaret River and has a petrol station/post office/convenience store, a liquor store, a cafe, a rural supplies agency and several eclectic shops. It is also a direct eight kilometres inland from the popular surfing and swimming beach of Redgate and provides a welcome convenience stop for travellers on the Bussell Highway.